PROJECT GOALS

1. Schedule content and create a consistent brand “look” and “voice” across our channels (primarily Facebook, Instagram, and TikTok).
2. Spark conversations with our followers through comments and DM’s.
3. Strengthen our year-round visitor economy by sharing more of the Port Alberni region’s experience, not just in summer but year-round.
4. Create content around events happening in our community (in support of tourism and referencing other tourism operators).
5. Create posts that support/reference AVT blog posts, new videos, print content, and other tourism initiatives.
6. Support Sustainability, accessibility and inclusion in our social media campaigns and posts.
7. Showcase community vibrancy and increase resident support for tourism initiatives.
8. Create a framework for requesting and reposting user content. Eg. “We would like to feature on Alberni Valley Tourism! Comment “agree” if we can share this post and tag you in it!”
9. Creating contests or strategies to increase our engagement and followers.

SCOPE OF WORK

1. Brainstorm, create, implement, and oversee content creation through various socialchannels.
2. Post frequently to ensure engagement and fresh content (2 to 4 times per week;possibly more in the spring and summer high season).
3. Capture video and images of local spaces, events, etc. for posts.
4. Provide periodic updates to the board on campaigns, trends, and metrics.

EVALUATION METRICS

1. Increase in likes, followers, comments, shares, and other engagement metrics.
2. Posting relevant and timely content when supporting events, blog posts, and mediacontent released by Alberni Valley Tourism.